ATHA SCENT
ATHA SCENT
Atha Scent sought a fresh identity and an engaging online platform to showcase their unique perfumes, reed diffusers, and car fragrances.
Client
Client
Athalia Padi
Athalia Padi
Year
Year
2024
2024
Project type
Project type
Website | Branding
Website | Branding
Challenges
Challenges
The challenges were multifaceted, ranging from an outdated logo that failed to capture the brand's elegance to a cluttered and confusing website layout that hindered the user journey.
The e-commerce platform suffered from poor navigation, low discoverability of products, and a lack of responsiveness across different devices. Moreover, determining where to start and what to prioritize in the redesign process posed a significant hurdle.
The primary questions were: What key actions did users need to accomplish, what metrics should we aim to improve, and what could be realistically achieved within the given time and resources?
The challenges were multifaceted, ranging from an outdated logo that failed to capture the brand's elegance to a cluttered and confusing website layout that hindered the user journey.
The e-commerce platform suffered from poor navigation, low discoverability of products, and a lack of responsiveness across different devices. Moreover, determining where to start and what to prioritize in the redesign process posed a significant hurdle.
The primary questions were: What key actions did users need to accomplish, what metrics should we aim to improve, and what could be realistically achieved within the given time and resources?
Challenges
The challenges were multifaceted, ranging from an outdated logo that failed to capture the brand's elegance to a cluttered and confusing website layout that hindered the user journey.
The e-commerce platform suffered from poor navigation, low discoverability of products, and a lack of responsiveness across different devices. Moreover, determining where to start and what to prioritize in the redesign process posed a significant hurdle.
The primary questions were: What key actions did users need to accomplish, what metrics should we aim to improve, and what could be realistically achieved within the given time and resources?
What I Accomplished
What I Accomplished
I identified the core pain points in the existing user experience, such as difficult navigation and poor product discoverability.
I designed a modern and minimalistic logo that encapsulates the brand's sophistication and subtly references their product range.
Created a clean and intuitive website layout with a focus on high-quality product imagery and easy navigation.
Implemented a robust search and filter system to enhance product discovery and improve the overall shopping experience.
Ensured the website was fully responsive and optimized for various devices, enhancing accessibility and user satisfaction.
I identified the core pain points in the existing user experience, such as difficult navigation and poor product discoverability.
I designed a modern and minimalistic logo that encapsulates the brand's sophistication and subtly references their product range.
Created a clean and intuitive website layout with a focus on high-quality product imagery and easy navigation.
Implemented a robust search and filter system to enhance product discovery and improve the overall shopping experience.
Ensured the website was fully responsive and optimized for various devices, enhancing accessibility and user satisfaction.
What I Accomplished
I identified the core pain points in the existing user experience, such as difficult navigation and poor product discoverability.
I designed a modern and minimalistic logo that encapsulates the brand's sophistication and subtly references their product range.
Created a clean and intuitive website layout with a focus on high-quality product imagery and easy navigation.
Implemented a robust search and filter system to enhance product discovery and improve the overall shopping experience.
Ensured the website was fully responsive and optimized for various devices, enhancing accessibility and user satisfaction.
Overall Impact
Overall Impact
The redesigned logo and e-commerce website significantly enhanced Atha Scent's brand image and online presence.
The new platform resulted in a 25% increase in user engagement, a 28% boost in conversion rates, and a noticeable improvement in customer satisfaction.
The redesigned logo and e-commerce website significantly enhanced Atha Scent's brand image and online presence.
The new platform resulted in a 25% increase in user engagement, a 28% boost in conversion rates, and a noticeable improvement in customer satisfaction.
Overall Impact
The redesigned logo and e-commerce website significantly enhanced Atha Scent's brand image and online presence.
The new platform resulted in a 25% increase in user engagement, a 28% boost in conversion rates, and a noticeable improvement in customer satisfaction.
Key Takeaways
Key Takeaways
This project highlighted the importance of understanding the client's products and target audience to create effective and engaging visual designs.
It also reinforced the value of user experience in e-commerce website design, as it directly impacts customer satisfaction and sales.
This project highlighted the importance of understanding the client's products and target audience to create effective and engaging visual designs.
It also reinforced the value of user experience in e-commerce website design, as it directly impacts customer satisfaction and sales.
Key Takeaways
This project highlighted the importance of understanding the client's products and target audience to create effective and engaging visual designs.
It also reinforced the value of user experience in e-commerce website design, as it directly impacts customer satisfaction and sales.
©2024 KAGISO T. SENOAMADI
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©2024 KAGISO T. SENOAMADI
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©2024 KAGISO T. SENOAMADI
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